Dogglebox – Bespoke corrugated boxes for subscription box packaging

A different breed of pet subscription box 

According to The UK Subscription Box Boom Report from Royal Mail, the British subscription box market is estimated to hit the value of £1 billion in 2022, with over 65 million deliveries of subscription boxes annually.

The popularity of subscription boxes is booming and it’s not just humans that are treating themselves – it’s their pets too.

However, many dog treats can be bad for dogs because they’re often made from mass produced poor quality, imported ingredients that are not always produced to DEFRA standards. An average UK dog’s life span has reduced from 17 years in the 1980s to just 10.4 years today – and poor diet can be a contributing factor.

After doing research into the quality of dog treats and speaking to many dog owners about a demand for healthier options, Gary Clarkson decided to launch Dogglebox.

Dogglebox is a dog treat subscription box with a difference. It includes 100% natural goodies that are air-dried and smoked by hand, hypoallergenic and free from preservatives, additives, artificial colours and flavours.

Hungry for practical, on-brand and eco-friendly subscription box packaging

Pet ownership in the UK has increased to an all-time high since the pandemic and 59% of Brits now share their home with animals. Gary was keen to make the most of this golden window of opportunity for Dogglebox.

To keep subscribers coming back for more, every successful subscription box needs to be on-brand and blend practicality with impact. Based on a recommendation, Gary approached THEMPC pre-launch for quality bespoke subscription packaging.

The Dogglebox subscription model allows pet owners to choose from a small, medium or large subscription box, to be filled with up to 30 different natural dog chews sourced from British farms. Puppy options and hampers are also available.

Full of vitamins and minerals, contents include tasty delights such as hairy rabbit ears and puffed pig snout. Yum! Packaging would need to suit various sizes of hard and soft treats, as well as keep products fresh and in tip-top condition – but that wasn’t all…

Eco-friendly, sustainable values are at the heart of the Dogglebox brand. Knowing that their customers care for the planet as much as their pets, all packaging had to be recyclable and plastic-free.

Leader of the pack(aging)

THEMPC are expert subscription box packaging suppliers, providing packaging and printing services for a wide variety of products across a diverse range of industries.

We’re never short of ideas and we love to collaborate! Dogglebox had seen some subscription box packaging that they wanted to emulate and we were happy to take on the challenge of turning that inspiration into reality by:

• Sourcing 100% recyclable subscription box packaging for their consideration e.g. corrugated boxes
• Discussing the features and benefits of options such as a single wall corrugated box, corrugated shippers and flexo packaging to see what would suit their requirements and budget
• Advising them on the best material for the job – they decided on a 1 colour flexo print box
• Creating a packaging design based around their logo
• Producing 1000 units of a 0427 bespoke product box solution in B flute corrugated material

An eco-friendly solution wins the show – and more customers

Not only do we have extensive experience of creating bespoke subscription box packaging, we have the flexibility of in-house design, print and production facilities all under one roof.

Dogglebox knew they were in safe hands with THEMPC, realising the following benefits of using our services:

• Successfully launched their dog treat subscription box scheme with high impact, fit for purpose packaging that has achieved lots of interest in their company and brand from the start
• Maximised the window of opportunity for pet subscription boxes without delay – only 4 weeks production time
• Stayed true to their green values – a crucial part of the brief – with recyclable corrugated boxes

“There are a lot of happy and healthy tails wagging across the country thanks to THEMPC helping Dogglebox launch our dog treat subscription boxes at a pivotal moment of opportunity in the pet care ecommerce market.

“Their packaging and design expertise has helped us get our products packed in an eco-friendly way, delivered safely – and remembered. We’re now looking to place a further packaging order as our business grows.” – Gary Clarkson, Founder, Dogglebox

To talk to our friendly team about bespoke subscription box packaging design, print, production and fulfilment, contact us on 01256 352415.