Make your brand stand out in 2023 with the top 3 trends for promotional giveaways

A new year is the perfect opportunity to rethink and revitalise. Fresh ideas and approaches will matter more than ever for both B2B and B2C brands as the UK economic situation creates stiff competition across all industries.

Campaigns must deliver lasting impact and engage audiences with authentic brand values that resonate. Those audiences could include leads, prospects, customers, employees, suppliers and other stakeholders – but one size doesn’t fit all.

Promotional giveaways provide the ideal vehicle for your prospecting, engagement and retention campaigns, events and launches because they are tangible and can be tailored and personalised in ways that will set your brand apart from competitors.

THEMPC are experts in the sourcing, design, print, production and fulfilment of promotional products and branded giveaways, so we’ve been keeping a close eye on the hot trends for 2023.

In short, you’ve got to be green to be seen, embrace new technology and show a little kindness!

Trend 1 – Sustainable branded merchandise and sustainable giveaways

The years of low quality, high waste merchandise are over and the trend for sustainability is here to stay. Over 90% of CEOs say that sustainability is fundamental for success. More entrepreneurs are building their companies around environmental protection.

So, in 2023, it’s high time to bin any ideas about throwaway campaign merchandise and replace them with all things reusable and recyclable.

Bamboo is a versatile material that can be used for a variety of sustainable promotional giveaways, such as branded pens, pen pots, planters, water flasks, notebooks and lunchboxes. It’s easy for farmers to grow without pesticides, self-generates from the root, and has a tensile strength of 28,000 pounds per square inch! We don’t recommend it for hot drinkware but otherwise it’s potential for promo items is vast.

THEMPC sources sustainable SWAG from ethical suppliers and can offer a print-on-demand service for some promotional items. Print-on-demand means we only produce what you need, when you need it – helping your business to create a positive campaign impact, without a negative impact on the planet.

Trend 2 – Innovation and gadgets

Promotional giveaways should always be practical and useful as well as communicating key messages. A new year filled with new campaign opportunities calls for new inventions and in 2023, technology is getting smarter than ever.

Smart protect RFID card holders and RFID key pouches protect payment cards and car keys from being cloned and are set to be one of 2023’s most popular trending promotional products.

Some other gadgets that work well as branded promotional swag are:

• Charging speakers
• UV sanitisers
• Portable lights
• Wireless charging pads
• Drones
• Powerbanks
• Bluetooth speakers

Here at THEMPC, we love to innovate. That’s why we designed SwagOnline, a revolutionary merchandise management platform that allows you to organise your marketing collateral and campaigns in one central location – from design, to print, storage, fulfilment and delivery (worldwide).

Now you can not only stay ahead of the curve with your promotional giveaways, but you can also manage them in the smartest way too.

Trend 3 – Mindful merchandise

The Mental Health Foundation reports that one in six UK adults has a common mental disorder. A combination of anxiety and depression has been estimated to cause one fifth of days lost from work in Britain.

Statistics like these illustrate how common mental health issues have become – so it’s highly likely that your employees could be affected. The knock-on effect on your business operations can be significant.

Incorporating a wellbeing focus into your 2023 campaigns, particularly employee engagement communications, can help to lift morale, enliven the workplace atmosphere, reduce ‘presenteeism’ (showing up but not committing to objectives), increase employee loyalty and retention, and attract new talent to your business.

Wellbeing gifts for staff are an effective way to reach out and connect. THEMPC can create and distribute staff care packages such as:

• Self-care hampers containing calming teas, branded aromatherapy candles and bespoke bath bombs
• Mindfulness gift boxes including branded promo items like yoga mats and meditation cushions
• Wellness hampers featuring workout gear, sweatbands and a water bottle featuring your logo

Adding a personal touch makes it even more meaningful. We can personalise items to the recipient in thoughtful ways that go beyond their expectations.

Choose THEMPC for all your promotional product needs in 2023

THEMPC specialises in creating high quality branded promotional giveaways as well as corporate branded packs. Count on our experienced team to bring these 2023 marketing trends to life and maximise your merchandise ROI and brand impact.

As well as all the latest trends, we can produce classic everyday items with a twist, such as travel mugs, cotton tote bags, picnic blankets, umbrellas, scarves and hats. With sustainability in mind, we always strive for quality and aim to create items people really want to use and be seen in. For example, we recently spotted a fellow train passenger in a stylish subtly branded bobble hat we’d created for TD Synnex for their Christmas hampers last year!

Our comprehensive and flexible service includes coming up with creative giveaway ideas, campaign management, design and manufacturing, as well as storage for assets and picking, packing and distribution to clients globally.

Trust THEMPC to go the extra mile and make the most of your investment in promotional giveaways. To talk to us about your requirements, call 01256 352415.